Video marketing

Video marketing is an advertising tactic utilizing video in an attractive and educational way. Videos can appear on the company’s website or on one of the video sharing site like YouTube. The key feature of video marketing campaigns is to improve awareness of a company’s products or services they offer. W. (2016) The first largest…

E-mail marketing

Email marketing is an important tool for working with the target audience and promotion on the Internet, facilitating direct communication between businesses and customers. The aim of such efforts is to strengthen customer loyalty and increase sales. Here are the main techniques and tips: Intelligent Subject Line Subject line is a thing that will convince…

Social media

WHAT IS SOCIAL MEDIA? The social media are all the online channels that encompass social networks (Facebook, Twitter, Instagram, YouTube, Tumblr, Pinterest, etc.) and other digital forms/webpages (blogs, forums, etc.). The users has an active role because they can interact with the brands through the social media and the brands has a quickly and useful…

Mobile marketing

To understand the importance of mobile marketing, here are 2 figures that might be shocking to some people: the number of smartphone users in 2016 will be approximately 2.1 billion (Statista 2016); while the number of tablet users in 2016 will be 1.12 billion, with an excepted rise to 1.15 billion (Statista 2016). In the…

References

AdWeek. (2017). The New York Times Tries Another Interactive Ad Unit. [online] Available at: http://www.adweek.com/news/advertising-branding/new-york-times-tries-another-interactive-ad-unit-148350 [Accessed 12 Jan. 2017]. Adwords.google.com. (2017). Google AdWords – Online Advertising For Your Internet Marketing Needs – Google. [online] Available at: https://adwords.google.com/ [Accessed 12 Jan. 2017]. AdWeek. (2017). The New York Times Tries Another Interactive Ad Unit. [online] Available at: http://www.adweek.com/news/advertising-branding/new-york-times-tries-another-interactive-ad-unit-148350 [Accessed 12…

Search Engine Optimization (SEO) / Search Engine Marketing (SEM)

What is SEO? Source: Dynamic Internet Marketing, 2014 Search Engine Optimization (SEO) is technique for creating and editing Web pages in such a way that their structure and content are suitable for automated processing in web search engines. The goal of SEO is to get the search results in a better position (the link will…

Online Advertising

  A platform is a plug and play business model that permits anybody to connect to it and it allows the creation and the exchange of value through the contact of customers and manufacturers. There are multiple examples of existing digital platform: Google search engine, Facebook, YouTube, Twitter, Pinterest, LinkedIn, etc. The techniques associated to…